15/03/2017 09:52 h.
The Life Tritó Montseny Communication Plan is approved as part of the awareness actions. The aim is to achieve an effective communication policy.
The Communication Plan is the instrument that defines the general communication strategy of the project. This plan includes the objectives, strategies, instruments, resources, targets and actions to be developed during the Life Trito Montseny project, with the aim of achieving a coherent and effective communication policy. This Communication Plan forms part of the communication strategy of the project and of the public awareness and dissemination of results (actions E).
It should be noted that we are acting on a very unique species and environment. The Montseny brook newt is an threatened and endangered species, and the actions that are carried out to improve habitats as part of a protected natural space that has been a natural park since 1977 and a biosphere reserve since 1978. We are also talking about a protected space with strong human pressure in its surroundings. The project will have to be known and accepted both by the local population (one thousand people live inside the park) and by visitors (it is estimated that at least one million people see the Montseny every year). Communication actions are, therefore, key to ensuring that the project is socially accepted and shared, both among the population and by the promoters of the actions.